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Haier Inspire Living Scheme 2014 Advertisement


Haier’s strategy is to continue providing innovative consumer requirement met and quality products and services that bring value to its consumers around the world in times of global economic difficulties contributed to this success. Haier’s main competitors’ market shares in major home appliances, refrigeration appliances and home laundry appliances have generally declined, while Haier’s market share increased in all categories.

Euro monitor International; the world's leading independent provider of business intelligence on industries, countries and consumers, at December announced Haier has ranked No.1 in Global Major Appliances Brands ranking by brand shares and has announced Haier Group as leading business intelligence firm in the world.

Euro monitor International’s rankings also place Haier’s refrigeration appliances and Haier’s home laundry appliances first by global brand name.

Anticipating the vast potential of Pakistani market, Haier has set up a state-of-the-art industrial park at Raiwind Road Lahore. The production plant spreads over a vast area of 63 acres with a covered area of 0.6 million square feet including a workers’ colony. This production facility has the capacity to produce over 1 million pieces of white goods per annum. Since production began in June 2002, the Pakistan’s domestic market has increased rapidly

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